National Tire Safety Week Events Educate Motorists

View photos from the events

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.May 6, 2008 - More than 19,000 tire retail, auto dealers, automotive repair shops and others participated in the Rubber Manufacturers Association’s seventh annual National Tire Safety Week this year.
RMA co-sponsored and participated in three tire care education and media events with a number of Be Tire Smart partners.

In San Francisco on April 21, RMA teamed with the California Integrated Waste Management Board (CIWMB), AAA of Northern California and San Francisco police at a city Chevron gas station to check tire pressure, distribute literature and communicate tire care messages. CIWMB Chair Margo Reid Brown spoke at the event to urge motorists to check their tires so they will last longer. The agency launched a tire sustainability program last year as part of its scrap tire management mission in the state.

The next day, RMA participated in an event in southern California at the Toyota Speedway at Irwindale that provided media guests with an opportunity to experience braking and driving a slalom course on both properly inflated and under inflated tires.

The event was co-sponsored by the Auto Club of Southern California and Yokohama Tire Corporation. Jim MacMaster, Yokohama Executive Vice President, Business Division and Chairman of the RMA Board of Directors spoke of the tire industry’s commitment to educating consumers about the environmental and safety benefits of proper tire care. Officers of the California Highway Patrol also participated.

On April 24, RMA and Firestone Complete Auto Care held an event at East Paulding High School in Dallas, Georgia. Firestone Complete Auto Care technicians checked tire pressure and taught students how to properly maintain tires. More than 600 vehicles were checked during the event. Students who drove to school had the opportunity throughout the day to have their tires checked and to learn about the importance of proper tire pressure.

As part of the event, East Paulding High School students had the opportunity to help raise funds for a local charity Cops for Kids, an organization that promotes positive police interaction with students aged 13-16. RMA and Firestone Complete Auto Care also contributed $1,000 to the organization.

“We are very pleased with the partnerships we’ve developed over the past several years to help promote important tire care messages,” said Dan Zielinski, RMA senior vice president, public affairs. “The events we facilitated, however, were just a fraction of the activities that were undertaken by all of our partners. We are incredibly thankful to everyone who participated this year to raise awareness of the benefits of proper tire care to help save lives, save fuel and protect the environment.”

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The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Twenty-Five States Declare Support for National Tire Safety Week

Effort Promotes Tire Care to Save Lives and Save Fuel

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.April 24, 2008 - Twenty-five states issued proclamations or statements supporting the tire industry’s motorist education efforts for National Tire Safety Week, April 20-26.

Across the nation, more than 19,000 tire retail, auto dealer and automotive repair facilities distributed tire care brochures produced by the Rubber Manufacturers Association (RMA). A number of participating retailers also promoted free tire care service to motorists to raise awareness of proper tire maintenance.

RMA expressed appreciation to states for the support and assistance in advocating important tire care messages that can help motorists optimize safety, save fuel and help prevent premature tire wear.

“Proper tire care is essential to vehicle safety and optimum fuel economy,” said Dan Zielinski, RMA senior vice president, public affairs. “We are grateful to states that are helping to educate motorists to take just five minutes every month to check their tires.”

States issuing a proclamation or statement supporting National Tire Safety Week include: Alabama, Arkansas, California, Connecticut, Delaware, Georgia, Iowa, Kentucky, Maryland, Montana, Nebraska, Nevada, New Jersey, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, West Virginia and Wisconsin.

The federal government estimates that 660 fatalities and 33,000 injuries annually are attributed to under inflated tires. According to an RMA survey, 61 percent of motorists cite checking tire pressure as an important fuel saving tip yet 85 percent of motorists do not properly check tire pressure.

National Tire Safety Week is an initiative RMA’s “Be Tire Smart – Play Your PART” tire care education program. RMA is the national trade association for tire manufacturers.

RMA recommends that motorists should check tire inflation pressure (including the spare) once a month and before long trips, periodically check wheel alignment and rotate tires every 5,000-8,000 miles to ensure even tire wear, and check tire tread for cuts, bulges, punctures or other damage. Tire tread depth also should be checked using the “penny test.” Insert a penny head first into your tire tread groove. If you can see all of President Lincoln’s head, it’s time for a new tire.

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The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.