RMA Announces Seventh Annual National Tire Safety Week

Tire Industry Bolsters Efforts towards Consumer Education

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.November 7, 2007 - The Rubber Manufacturers Association today announced the Seventh Annual National Tire Safety Week will be held April 20-26, 2008.

The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

Tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

“Each year, more and more of our partners are taking initiative and investing resources and time to promoting National Tire Safety Week,” said Dan Zielinski, RMA vice president, public affairs.

Responses to partner surveys conducted by RMA after National Tire Safety Week show that that more than half of the retailers that advertised reported a positive effect on customer and community relations. Twenty-five percent of those returning survey information said participation in National Tire Safety Week helped increase sales and attract new customers.

National Tire Safety Week participation grew from 15,000 retail outlets in 2006 to 18,500 in 2007.

“We are grateful that we are able to take advantage of the expertise, experience and enthusiasm of so many people who are knowledgeable about tire care and dedicated to consumer education,” said Zielinski.

Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.

Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas Holding, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Pirelli North America, Inc., Toyo Tire North America, and Yokohama Tire Corporation.

For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

Indianapolis Motorists Urged to “Be Tire Smart”

Poor Tire Care Costing Consumers at the Gas Pump

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 22, 2006 - Motorists who plan on hitting the road for summer vacation can save money and promote safety by taking just five minutes each month to keep their tires properly inflated, according to the Rubber Manufacturers Association (RMA).

“Poor tire care is leading many drivers to waste fuel and money,” said Kim Weber, RMA director, government relations. ”Under inflated tires make your car burn more fuel due to increased friction between your car and the road.”

A survey by RMA found that 63 percent of motorists chose maintaining tire pressure as the most important action to take to save money at the gas pump. However, 81 percent of drivers fail to properly check tire pressure.

According to the U.S. Department of Energy, properly inflated tires can improve vehicle fuel economy by 3.3 percent and save about nine cents per gallon of gas.

Proper tire care also has a more important benefit – safety. According to the National Highway Traffic Safety Administration (NHTSA), under inflated tires contribute to 660 fatalities and 33,000 injuries each year. Other government research shows that about one in four passenger cars and nearly one in three light trucks have at least one significantly under inflated tire.

“Tires that are poorly maintained are a safety risk,” Weber said. “Under inflation causes tires to experience heat buildup that may lead to tire damage. If you combine under inflated tires with hot summer temperatures and fully-loaded vehicles traveling at highway speeds, you could be a risk for tire failure.”

Drivers can take advantage of a free tire care clinic at Big O Tires located at 5707 West 86th Street in Indianapolis from 7:00 a.m. until noon. The tire care clinic will offer motorists a free inflation pressure and tread depth check plus an opportunity to learn proper tire care and maintenance. Motorists who visit the clinic will get a free tire gauge and tire care information.

“RMA research shows drivers do not know enough about proper tire care,” Weber said. This free tire care event will help Indianapolis drivers become more aware of the importance of checking their tires.”

Other findings from RMA include:

  • Each month, three out of four drivers wash their cars while only one out of seven correctly checks their tire pressure.
  • More than half of drivers — 53 percent — wrongly believe that the correct inflation pressure is printed on the tire sidewall.
  • 29 percent of drivers wrongly believe that the best time to check their tires is when they are warm after being driven for at least a few miles.
  • 73 percent of drivers never check the pressure in their spare tire.

RMA launched the Be Tire Smart — Play Your PART program in 2000. The educational program aims to teach drivers about the importance of taking simple care and maintenance steps to keep tires safe and performing at optimal levels. Nationwide, more than 15,000 tire dealers, automobile and safety organizations across the country distribute RMA’s tire safety information to consumers. For additional tire safety tips or to learn more about the Be Tire Smart program, visit www.betiresmart.org.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 100 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Kansas City Motorists Urged to “Be Tire Smart”

Poor Tire Care Costing Consumers at the Gas Pump

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 20, 2006 - Motorists who plan on hitting the road for summer vacation can save money and promote safety by taking just five minutes each month to keep their tires properly inflated, according to the Rubber Manufacturers Association (RMA).

“Poor tire care is leading many drivers to waste fuel and money,” said Dan Zielinski, RMA vice president. ”Under inflated tires make your car burn more fuel due to increased friction between your car and the road.”

A survey by RMA found that 63 percent of motorists chose maintaining tire pressure as the most important action to take to save money at the gas pump. However, 81 percent of drivers fail to properly check tire pressure.

According to the U.S. Department of Energy, properly inflated tires can improve vehicle fuel economy by 3.3 percent and save about nine cents per gallon of gas.

Proper tire care also has a more important benefit – safety. According to the National Highway Traffic Safety Administration (NHTSA), under inflated tires contribute to 660 fatalities and 33,000 injuries each year. Other government research shows that about one in four passenger cars and nearly one in three light trucks have at least one significantly under inflated tire.

“Tires that are poorly maintained are a safety risk,” Zielinski said. “Under inflation causes tires to experience heat buildup that may lead to tire damage. If you combine under inflated tires with hot summer temperatures and fully-loaded vehicles traveling at highway speeds, you could be a risk for tire failure.”

Drivers can take advantage of a free tire care clinic at the Goodyear Auto Service Center located at 5200 Johnson Drive in Mission from 7:30 a.m. until noon. The tire care clinic will offer motorists a free inflation pressure and tread depth check plus an opportunity to learn proper tire care and maintenance. Motorists who visit the clinic will get a free tire gauge and tire care information.

“RMA research shows drivers do not know enough about proper tire care,” Zielinski said. This free tire care event will help Kansas City drivers become more aware of the importance of checking their tires.”

Other findings from RMA include:

  • Each month, three out of four drivers wash their cars while only one out of seven correctly checks their tire pressure.
  • More than half of drivers — 53 percent — wrongly believe that the correct inflation pressure is printed on the tire sidewall.
  • 29 percent of drivers wrongly believe that the best time to check their tires is when they are warm after being driven for at least a few miles.
  • 73 percent of drivers never check the pressure in their spare tire.

RMA launched the Be Tire Smart — Play Your PART program in 2000. The educational program aims to teach drivers about the importance of taking simple care and maintenance steps to keep tires safe and performing at optimal levels. Nationwide, more than 15,000 tire dealers, automobile and safety organizations across the country distribute RMA’s tire safety information to consumers. For additional tire safety tips or to learn more about the Be Tire Smart program, visit www.betiresmart.org.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 100 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Springfield Motorists Urged to “Be Tire Smart”

Poor Tire Care Costing Consumers at the Gas Pump

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 20, 2006 - Motorists who plan on hitting the road for summer vacation can save money and promote safety by taking just five minutes each month to keep their tires properly inflated, according to the Rubber Manufacturers Association (RMA).

“Poor tire care is leading many drivers to waste fuel and money,” said Kim Weber, RMA director, government relations. ”Under inflated tires make your car burn more fuel due to increased friction between your car and the road.”

A survey by RMA found that 63 percent of motorists chose maintaining tire pressure as the most important action to take to save money at the gas pump. However, 81 percent of drivers fail to properly check tire pressure.

According to the U.S. Department of Energy, properly inflated tires can improve vehicle fuel economy by 3.3 percent and save about nine cents per gallon of gas.

Proper tire care also has a more important benefit – safety. According to the National Highway Traffic Safety Administration (NHTSA), under inflated tires contribute to 660 fatalities and 33,000 injuries each year. Other government research shows that about one in four passenger cars and nearly one in three light trucks have at least one significantly under inflated tire.

“Tires that are poorly maintained are a safety risk,” Weber said. “Under inflation causes tires to experience heat buildup that may lead to tire damage. If you combine under inflated tires with hot summer temperatures and fully-loaded vehicles traveling at highway speeds, you could be a risk for tire failure.”

Drivers can take advantage of a free tire care clinic at Firestone Complete Auto Care located at 407 South 6th Street in Springfield from 7:00 a.m. until noon. The tire care clinic will offer motorists a free inflation pressure and tread depth check plus an opportunity to learn proper tire care and maintenance. Motorists who visit the clinic will get a free tire gauge and tire care information.

“RMA research shows drivers do not know enough about proper tire care,” Weber said. This free tire care event will help Springfield drivers become more aware of the importance of checking their tires.”

Other findings from RMA include:

  • Each month, three out of four drivers wash their cars while only one out of seven correctly checks their tire pressure.
  • More than half of drivers — 53 percent — wrongly believe that the correct inflation pressure is printed on the tire sidewall.
  • 29 percent of drivers wrongly believe that the best time to check their tires is when they are warm after being driven for at least a few miles.
  • 73 percent of drivers never check the pressure in their spare tire.

RMA launched the Be Tire Smart — Play Your PART program in 2000. The educational program aims to teach drivers about the importance of taking simple care and maintenance steps to keep tires safe and performing at optimal levels. Nationwide, more than 15,000 tire dealers, automobile and safety organizations across the country distribute RMA’s tire safety information to consumers. For additional tire safety tips or to learn more about the Be Tire Smart program, visit www.betiresmart.org.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 100 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Be Tire Smart Texas!

Regular Tire Care Can Improve Gas Mileage and Maximize Vehicle Safety

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.April 22, 2006 - The Rubber Manufacturers Association (RMA) encourages drivers to make the safest choices when it comes to their vehicle. Each year the last week of April is dedicated to tire care and as the fifth annual National Tire Safety Week is kicked off tomorrow, RMA along with more than 14,000 partners nationwide will be communicating that proper tire maintenance can reduce highway crashes, save gasoline and keep tires rolling longer.

According to the National Highway Traffic Safety Administration (NHTSA) tire-related incidents result in more than 600 fatalities and an additional 33,000 injuries annually. In partnership with the Texas Tire Dealers Association (TTDA), RMA is urging drivers to take advantage of the tire care maintenance resources available to them at tire retail and automotive service stations throughout the state of Texas, many of which offer free tire pressure checks year round.

An RMA nationwide survey conducted in February, found:

  • Only 19 percent of drivers properly check their tire inflation pressure. Properly checking tires means checking at least once a month before tires have been driven even a mile and inflating them to the vehicle manufacturer’s recommended pressure, not the pressure listed on the tire sidewall.
  • 28 percent of drivers wrongly believe that the best time to check their tires is when they are warm after being driven at least a few miles.
  • Less than half of drivers know where to find the correct tire pressure – on a sticker in their vehicle that’s usually found on the driver’s door or in the owner’s manual. 53 percent wrongly believe that the correct pressure is found on the tire sidewall.
  • 73 percent of drivers do not check the tire pressure in their spare tire.
  • Each month, three out of four drivers wash their car while only about one in five correctly checks their tire pressure.

“We aim to educate drivers on the benefits that result from regular tire care; a simple five minute investment each month will maximize vehicle safety, improve gas mileage and increase the lifespan of their tires,” said RMA President and CEO Donald B. Shea.

At the TTDA annual meeting today in Austin, Bridgestone Firestone North American Tire, LLC and legendary racer Mario Andretti officially launched www.SafetyScholars.com. The web site will be a place for students to submit essays on their choice of topics pertaining to driving for a chance to earn college scholarship money, new laptops, Bridgestone tires and gas cards. Additionally, the site will serve as an educational resource on a wide variety of driver issues for young drivers to reference as they get acclimated to driving.

National Tire Safety Week is an initiative of RMA’s “Be Tire Smart – Play Your PART” program to promote proper tire care, which leads to a safer driving experience. PART stands for Pressure, Alignment, Rotation and Tread, four basic elements of tire care.

More information about the “Be Tire Smart – Play Your PART” program and National Tire Safety Week can be found at www.betiresmart.org.Additional tire safety information can be found at NHTSA’s web site, www.safercar.gov.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 100 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.