2010 National Tire Safety Week Announced

 Tire Industry Urges Consumers to Maintain Tires to Save Fuel, Promote Safety

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.November 6, 2009 - The Rubber Manufacturers Association today announced the ninth Annual National Tire Safety Week will be held June 6-12, 2010.

The annual event is an initiative of the RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

Tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

More than 21,000 tire dealers, auto dealers and automotive repair shops participated during the 2009 National Tire Safety Week. RMA released a survey of more than 5,400 vehicles that showed half with at least one under inflated tire. Nearly 20 percent of vehicles had at least one tire under inflated by 8 pounds per square inch (psi). Under inflated tires waste fuel, risk safety and cause tires to wear out faster.

Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Dunn Tire, Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Hyundai Motor America, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, Motorist Assurance Program, Recreational Vehicle Safety & Education Foundation, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.

Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Inc., Pirelli North America, Inc., Toyo Tire Holdings of Americas, Inc., and Yokohama Tire Corporation.

For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products.

Millions of Drivers Wasting Gas, Risking Safety

Motorists Encouraged to “Be Tire Smart” During National Tire Safety Week

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 8, 2009 - Tens of millions of U.S. motorists continue to ignore a simple step that can save money, save gas and save lives: checking tire pressure.

A project sponsored by the Rubber Manufacturers Association (RMA) found that about half of surveyed passenger vehicles had at least one under inflated tire. More alarming is that nearly one in five vehicles had at least one significantly under inflated tire that can compromise safety and waste gas.

RMA is spearheading its eighth annual National Tire Safety Week June 7-13 to help educate motorists about the importance of proper tire care. To drive home the point of Americans’ lack of tire smarts, RMA worked with several tire retailers to collect actual tire pressure measurements from more than 5,400 vehicles.

“Few actions that are so simple and quick to do have such striking benefits,” said Charles A. Cannon, RMA president and CEO. “Taking five minutes every month to check tire pressure will put money in consumers’ pockets, reduce national fuel consumption, help tires last longer and save lives.”

Properly inflated tires can improve fuel efficiency by 3.3 percent and save $.06 a gallon at the pump, according to the U.S. Department of Energy. Approximately 1.2 billion gallons of fuel are wasted each year by U.S. motorists driving on under inflated tires.

Under inflated tires also pose a safety risk. The National Highway Traffic Safety Administration (NHTSA) estimates that under inflated tires contribute to more than 600 fatalities and 33,000 injuries each year.

Among the RMA tire pressure survey findings:

• Only 9% of vehicles had four properly inflated tires.
• 50% of vehicles had at least one under inflated tire.
• 19% of vehicles had at least one tire under inflated by 8 pounds per square inch (psi.)
• 26% of vehicles had at least one tire under inflated by 6 psi.
• 38% of vehicles had at least one tire under inflated by 4 psi.

Although all new vehicles are now equipped with tire pressure monitoring systems, these systems issue a low pressure warning only after tire pressure drops 25 percent below the vehicle manufacturer’s recommended pressure. In many cases, an 8 psi loss of pressure would not trigger a warning light and would cause a loss of fuel economy and could lead to a vehicle safety issue.

In addition to the tire pressure survey, RMA commissioned a poll of registered drivers to gauge their knowledge of proper tire maintenance.

While a strong majority of drivers rate checking tire pressure as one of the top actions they can take to save fuel, 82 percent do not know how to properly check tires.

• 44 percent of drivers wrongly believe that the correct inflation pressure is printed on the tire sidewall. Another 14 percent do not know where to find the correct pressure.
• 20 percent of drivers wrongly believe that the best time to check their tires is when they are warm after being driven for at least a few miles.
• Nearly 2 out of 3 drivers do not know how to tell if their tires are bald.

To properly check tire pressure, motorists should check once each month; check tires when cold – before the vehicle is driven and; use the vehicle manufacturer’s recommended pressure found on a label located on the driver’s door or door post or check the owner’s manual.

“In an Earth Day address this year, President Obama repeated his fuel-saving campaign advice to Americans to check tire pressure,” Cannon said. “We couldn’t agree more and hope more Americans will take five minutes every month and be tire smart.”

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Record Participation for 8th National Tire Safety Week

More Than 21,000 Outlets to Offer RMA’s Be Tire Smart Materials

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 5, 2009 - The eighth annual National Tire Safety Week, June 7-13, will feature record participation by tire retailers, auto dealers and auto service stations nationwide, according to the Rubber Manufacturers Association.

More than 5.5 million Be Tire Smart brochures have been shipped to be distributed to consumers in more than 21,000 retail outlets nationwide.

A project sponsored by the Rubber Manufacturers Association (RMA) found that about half of surveyed passenger vehicles had at least one under inflated tire. More alarming is that nearly one in five vehicles had at least one significantly under inflated tire that can compromise safety and waste gas.

Among the RMA tire pressure survey findings:

• Only 9% of vehicles had four properly inflated tires.
• 50% of vehicles had at least one under inflated tire.
• 19% of vehicles had at least one tire under inflated by 8 pounds per square inch (psi.)
• 26% of vehicles had at least one tire under inflated by 6 psi.
• 38% of vehicles had at least one tire under inflated by 4 psi.

Although all new vehicles are now equipped with tire pressure monitoring systems, these systems issue a low pressure warning only after tire pressure drops 25 percent below the vehicle manufacturer’s recommended pressure. In many cases, an 8 psi loss of pressure would not trigger a warning light and would cause a loss of fuel economy and could lead to a vehicle safety issue.

Tire pressure information was collected by several tire retail companies that have partnered with RMA in the Be Tire Smart – Play Your PART program.

Tire pressure data collected on 5,478 vehicles in the Boston, Providence, Jacksonville, Orlando, West Palm Beach, Philadelphia, St. Louis, Phoenix, Albuquerque, Austin, Houston, Chicago, Detroit and Portland, OR areas. Tire retailers participating in the data collection were: Sullivan Tire and Auto (Boston, Providence); National Tire and Battery (NTB) (Chicago, Houston); Discount Tire Company (Albuquerque, Phoenix, Austin, Detroit); Auto Tire (St. Louis); Les Schwab Tire (Portland, OR); Pep Boys (Philadelphia); and Tire Kingdom (Jacksonville, Orlando, West Palm Beach, FL).

“We are extremely grateful to our retail partners who committed resources and effort to help collect this information,” said Dan Zielinski, RMA senior vice president, public affairs. “The data is very helpful in demonstrating the need for continued education efforts to help consumers understand the importance of regular tire care.”

Survey fact sheets and other information about National Tire Safety Week can be found at www.betiresmart.org. Web site visitors also can listen to four radio public service announcements that are being distributed to 3,000 stations nationwide. Two of the announcements feature David Ragan, NASCAR driver of the #6 Discount Tire Ford Fusion.

“Gaining access to a NASCAR driver these past few years for public service announcements has helped RMA reach millions of radio listeners with tire care messages,” Zielinski said. “Discount Tire has been very generous in helping secure Mr. Ragan’s cooperation and we deeply appreciate their commitment to our Be Tire Smart program.”

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Inc., Pirelli North America, Inc., Toyo Tire Holdings of Americas Inc. and Yokohama Tire Corporation.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

RMA, Alliance to Save Energy Team Up on Drive $marter Challenge to Help Drivers Save on Gas

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.May 19, 2009 - The Rubber Manufacturers Association (RMA) and the Alliance to Save Energy have teamed up with a broad coalition of companies and organizations to “drive forward” the Alliance’s Drive $marter Challenge campaign designed to save drivers hundreds of dollars on gasoline and reduce greenhouse gas emissions.
RMA’s Be Tire Smart – Play Your PART tire care education program and the Alliance’s Drive $marter Challenge both seek to educate consumers to take simple steps that can save money, protect the environment and promote safety.

“We share a common goal in seeking to educate motorists that proper maintenance can have significant personal and national benefits,” said Charles A. Cannon, RMA president and CEO.

RMA’s eighth annual National Tire Safety Week on June 7-13 will involve more than 20,000 tire and auto service outlets that will offer Be Tire Smart information to consumers. The initiative provides an opportunity to promote both environmental and safety benefits of tire care.

The Drive $marter Challenge website (www.drivesmarterchallenge.org) identifies events and gives additional tips to cut gas costs and improve the environment.

RMA, which is a leader in promoting conservation and safety messages by advocating proper tire care, has become the latest partner of the Drive $marter Challenge campaign. This effort includes diverse nonprofit, governmental, and for-profit entities working together to promote fuel efficient driving and proper vehicle maintenance and encouraging consumers to conserve energy.

“RMA is proud to join efforts with the diverse community of interests in The Drive $marter Challenge as it is a natural fit to our ongoing consumer education on the importance of regular tire maintenance,” said Cannon. “Under-inflated tires waste fuel, cause tires to wear out prematurely and increase driver’s safety risk. With fuel prices on the rise again, simple tire maintenance steps can save gas and money.”

President Obama also is an advocate of tire maintenance. On Earth Day in April, the president promoted energy efficiency and said that “the one small step Americans could take” is “to keep their tires inflated.”

“We certainly agree with President Obama and join him in urging American drivers to take five minutes every month to check tire pressure,” Cannon said.

The Drive $marter Challenge website features a unique interactive calculator showing drivers immediately how many hundreds of dollars they can save with their specific vehicles by taking six easy driving and maintenance actions.

The Alliance to Save Energy is a non-profit coalition of business, government, environmental and consumer leaders. The Alliance to Save Energy supports energy efficiency as a cost-effective energy resource and advocates energy-efficiency policies that minimize energy use and costs to society and individual consumers and that lessen greenhouse gas emissions and their impact on the global climate.

Partners of the Drive $marter Challenge include American Petroleum Institute, Car Care Council, DOE/Oak Ridge National Laboratory, ExxonMobil, League of American Bicyclists, National Association of Counties, National Association of State Energy Officials, NASCAR, National Independent Auto Dealers Association, National Low Income Energy Consortium and RMA.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 80 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. All RMA press releases are available at www.rma.org.

RMA Participates in US Interior Department Safety Day

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.May 19, 2009 - The Rubber Manufacturers Association will participate today in a U.S. Interior Department (DOI) Annual Safety & Health Week. The DOI Safety and Health Information fair will be held May 19th at DOI headquarters in Washington, D.C.
RMA will join government and non-governmental agencies in educating DOI staff and others about various safety-related issues. Exhibitors expected to participate include Occupational Health and Safety Administration, the National Safety Council, Electrical Safety Foundation and others.

RMA staff and Phillip the Tire mascot will be handing out materials and demonstrating proper tire care and maintenance as well as promoting National Tire Safety Week, which is June 7-13.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 80 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. All RMA press releases are available at www.rma.org.

RMA Announces New National Tire Safety Week Date

Mark Your Calendars! Event Moves to June in 2009

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.October 15, 2008 - The Rubber Manufacturers Association today announced the eighth Annual National Tire Safety Week will be held June 7-13, 2009.

Next year’s National Tire Safety Week schedule represents a departure from previous years when the event was held in late April. Future National Tire Safety Weeks also will be scheduled in June.

The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

Tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

More than 19,000 tire dealers, auto dealers and automotive repair shops participated during the 2008 National Tire Safety Week.

“Each year, we continue to see more tire and auto industry retail locations join in the effort to help educate motorists about the benefits of regular tire maintenance,” said Dan Zielinski, RMA senior vice president. “Ensuring that tires are properly inflated every month will save consumers money at the gas pump, help keep tires rolling longer and promote safety.”

Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.

Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Inc., Pirelli North America, Inc., Toyo Tire Holdings of Americas, Inc., and Yokohama Tire Corporation.

For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

National Tire Safety Week Events Educate Motorists

View photos from the events

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.May 6, 2008 - More than 19,000 tire retail, auto dealers, automotive repair shops and others participated in the Rubber Manufacturers Association’s seventh annual National Tire Safety Week this year.
RMA co-sponsored and participated in three tire care education and media events with a number of Be Tire Smart partners.

In San Francisco on April 21, RMA teamed with the California Integrated Waste Management Board (CIWMB), AAA of Northern California and San Francisco police at a city Chevron gas station to check tire pressure, distribute literature and communicate tire care messages. CIWMB Chair Margo Reid Brown spoke at the event to urge motorists to check their tires so they will last longer. The agency launched a tire sustainability program last year as part of its scrap tire management mission in the state.

The next day, RMA participated in an event in southern California at the Toyota Speedway at Irwindale that provided media guests with an opportunity to experience braking and driving a slalom course on both properly inflated and under inflated tires.

The event was co-sponsored by the Auto Club of Southern California and Yokohama Tire Corporation. Jim MacMaster, Yokohama Executive Vice President, Business Division and Chairman of the RMA Board of Directors spoke of the tire industry’s commitment to educating consumers about the environmental and safety benefits of proper tire care. Officers of the California Highway Patrol also participated.

On April 24, RMA and Firestone Complete Auto Care held an event at East Paulding High School in Dallas, Georgia. Firestone Complete Auto Care technicians checked tire pressure and taught students how to properly maintain tires. More than 600 vehicles were checked during the event. Students who drove to school had the opportunity throughout the day to have their tires checked and to learn about the importance of proper tire pressure.

As part of the event, East Paulding High School students had the opportunity to help raise funds for a local charity Cops for Kids, an organization that promotes positive police interaction with students aged 13-16. RMA and Firestone Complete Auto Care also contributed $1,000 to the organization.

“We are very pleased with the partnerships we’ve developed over the past several years to help promote important tire care messages,” said Dan Zielinski, RMA senior vice president, public affairs. “The events we facilitated, however, were just a fraction of the activities that were undertaken by all of our partners. We are incredibly thankful to everyone who participated this year to raise awareness of the benefits of proper tire care to help save lives, save fuel and protect the environment.”

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Twenty-Five States Declare Support for National Tire Safety Week

Effort Promotes Tire Care to Save Lives and Save Fuel

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.April 24, 2008 - Twenty-five states issued proclamations or statements supporting the tire industry’s motorist education efforts for National Tire Safety Week, April 20-26.

Across the nation, more than 19,000 tire retail, auto dealer and automotive repair facilities distributed tire care brochures produced by the Rubber Manufacturers Association (RMA). A number of participating retailers also promoted free tire care service to motorists to raise awareness of proper tire maintenance.

RMA expressed appreciation to states for the support and assistance in advocating important tire care messages that can help motorists optimize safety, save fuel and help prevent premature tire wear.

“Proper tire care is essential to vehicle safety and optimum fuel economy,” said Dan Zielinski, RMA senior vice president, public affairs. “We are grateful to states that are helping to educate motorists to take just five minutes every month to check their tires.”

States issuing a proclamation or statement supporting National Tire Safety Week include: Alabama, Arkansas, California, Connecticut, Delaware, Georgia, Iowa, Kentucky, Maryland, Montana, Nebraska, Nevada, New Jersey, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, West Virginia and Wisconsin.

The federal government estimates that 660 fatalities and 33,000 injuries annually are attributed to under inflated tires. According to an RMA survey, 61 percent of motorists cite checking tire pressure as an important fuel saving tip yet 85 percent of motorists do not properly check tire pressure.

National Tire Safety Week is an initiative RMA’s “Be Tire Smart – Play Your PART” tire care education program. RMA is the national trade association for tire manufacturers.

RMA recommends that motorists should check tire inflation pressure (including the spare) once a month and before long trips, periodically check wheel alignment and rotate tires every 5,000-8,000 miles to ensure even tire wear, and check tire tread for cuts, bulges, punctures or other damage. Tire tread depth also should be checked using the “penny test.” Insert a penny head first into your tire tread groove. If you can see all of President Lincoln’s head, it’s time for a new tire.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

RMA Announces Seventh Annual National Tire Safety Week

Tire Industry Bolsters Efforts towards Consumer Education

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.November 7, 2007 - The Rubber Manufacturers Association today announced the Seventh Annual National Tire Safety Week will be held April 20-26, 2008.

The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

Tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

“Each year, more and more of our partners are taking initiative and investing resources and time to promoting National Tire Safety Week,” said Dan Zielinski, RMA vice president, public affairs.

Responses to partner surveys conducted by RMA after National Tire Safety Week show that that more than half of the retailers that advertised reported a positive effect on customer and community relations. Twenty-five percent of those returning survey information said participation in National Tire Safety Week helped increase sales and attract new customers.

National Tire Safety Week participation grew from 15,000 retail outlets in 2006 to 18,500 in 2007.

“We are grateful that we are able to take advantage of the expertise, experience and enthusiasm of so many people who are knowledgeable about tire care and dedicated to consumer education,” said Zielinski.

Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.

Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas Holding, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Pirelli North America, Inc., Toyo Tire North America, and Yokohama Tire Corporation.

For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

Twenty-Six States Declare Support for National Tire Safety Week

Effort Promotes Tire Care tp Save Lives and Save Fuel

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.April 25, 2007 - Twenty-six states have issued proclamations or statements to support the tire industry’s education efforts for this year’s National Tire Safety Week, which runs April 22-28.

The Rubber Manufacturers Association (RMA) expressed gratitude to the states for assisting in communicating RMA’s message about proper and routine tire care to promote safety, prevent vehicle crashes and save lives.

“Proper tire care is essential to vehicle safety and optimum fuel economy,” said Dan Zielinski, RMA vice president, communications. “We appreciate states’ efforts to promote highway safety by urging motorists to take just five minutes every month to check their tires.”

States issuing a proclamation or statement supporting National Tire Safety Week include: Alabama, Arizona, California, Connecticut, Delaware, Georgia, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Nevada, New Jersey, New Hampshire, New Mexico, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, West Virginia and Wisconsin. The statements are available at www.betiresmart.org.

The federal government estimates that 660 fatalities and 33,000 injuries annually are attributed to under-inflated tires. According to an RMA survey, only 19 percent of motorists properly check tire pressure and 70 percent of motorists never check the air in their spare tire. Results found that only one in three drivers knows how to tell if a tire is bald.

National Tire Safety Week is an initiative RMA’s “Be Tire Smart – Play Your PART” tire care education program. RMA is the national trade association for tire manufacturers.

RMA recommends that motorists check tire inflation pressure (including the spare) once a month and before long trips. Drivers should also periodically check wheel alignment and rotate their vehicle’s tires every 5,000-8,000 miles to ensure even tire wear. To check tire tread, insert a penny head-first into your tire tread groove. If you can see all of President Lincoln’s head, it’s time for a new tire.

More than 17,000 tire retail, auto dealer and automotive repair facilities offered RMA’s Be Tire Smart brochure to motorists for this year’s National Tire Safety Week. Virtually all of RMA’s partners offer free tire inflation pressure service all year and will also measure tread depth.

“Your tires are the only part of your vehicle that touch the road,” Zielinski said. “With regular care and maintenance, they’ll last longer and deliver optimum safety performance.”

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.