America Needs Inflation

Under Inflated Tires Increase Safety Risks, Waste Gasoline

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 4, 2012 - The verdict is in: America needs inflation – for tires.

A survey by the Rubber Manufacturers Association, the national trade association for tire manufacturers, show only about one in six vehicles have four properly inflated tires and only 15 percent of drivers know how to properly check tire pressure. Under inflated tires are a safety risk, waste gasoline and cause tires to wear out faster.

This week marks the 11th annual National Tire Safety Week (June 3-9), an RMA initiative dedicated to raising awareness of the importance of tire care.

Properly inflated tires helps to optimize vehicle safety and fuel economy. The National Highway Traffic Safety Administration (NHTSA) estimates that under inflated tires contribute to more than 600 fatalities and 33,000 injuries each year. The U.S. Department of Energy estimates that under inflated tires wastes more than 1 billion gallons of gasoline annually.

“America needs inflation,” said RMA President and CEO Charles Cannon. “In just five minutes every month, motorists can ensure that their tires are properly inflated which promotes safety, better fuel economy and helps prevent premature wear.”

A phone survey of 1,000 U.S. drivers, sponsored by RMA, paints a bleak picture of Americans’ tire care knowledge and practices.

  • 62% of drivers don’t know where to find the correct inflation pressure for their vehicle’s tires
  • 43% of drivers don’t know that tires should be checked “cold” – before driving, rather than after driving
  • 60% of drivers wash their cars once a month, only 15% properly check tire pressure once a month
  • 20% of men surveyed vs. 9% of women are “tire smart”

Another RMA-sponsored survey of more than 6,000 vehicles found:

  • Only 17% of vehicles had four properly inflated tires.
  • 55% of vehicles had at least one under inflated tire.
  • 15% of vehicles had at least one tire under inflated by 8 pounds per square inch (psi).

Solving America’s inflation problem is easy, according to RMA, and only takes five minutes every month. To properly check tire pressure RMA recommends that motorists:

  • Check tire pressure monthly and before long trips.
  • Use the vehicle manufacturer’s recommended inflation pressure. This information is found on a label on the driver’s side door post or motorists can check their owner’s manual.
  • Check tires when cold, before driving. Otherwise, tires become warm when driven which increases tire pressure.

# # # #

The Rubber Manufacturers Association is the national trade association for tire manufacturers that make tires in the U.S.

RMA Unleashes Radio Announcements Urging Drivers to Be Tire Smart

NASCAR Driver Brad Keselowski Lends Voice to Spur Motorists to Check Tires

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 21, 2011 - A tire industry group is ringing in the summer driving season with a 3,000 radio station distribution of public service announcements urging motorists to “Be Tire Smart” and check tire pressure to optimize safety, fuel efficiency and tire life.

The Rubber Manufacturers Association (RMA) is distributing four radio public service announcements urging motorists to properly check tire pressure, inspect tread and understand proper tire repair.

Two of the announcements feature Brad Keselowski, driver of the #22 Discount Tire Dodge Challenger for Penske Racking in NASCAR’s Nationwide series. Scottsdale, Arizona-based Discount Tire Company is a long-time partner in RMA’s Be Tire Smart – Play Your PART tire care education program. This is the fourth year that Discount Tire has loaned the services of its sponsored driver to the RMA tire care education effort.

“Hot summer temperatures, under inflated tires and over-loaded vehicles can be a deadly combination,” said Charles Cannon, RMA president and CEO. “All of those conditions can cause tires to generate heat, which is the enemy of a tire. Over time, excess internal heat can cause damage that may lead to a tire failure.”

RMA has quick and simple tire care tips for summer:

  • Check and Inflate! Use a tire gauge to check tire pressure every month and before long trips. Check tires when cold – before you drive — for an accurate reading. Tires warm as they move and that can increase the tire pressure.
  • What’s Your Pressure? Use the vehicle manufacturer’s recommended tire pressure that is found on a label on the driver’s door or owner’s manual. Don’t look at the tire sidewall. The maximum pressure is listed on the tire.
  • Don’t Pack on the Pounds! Don’t overload your car. The same vehicle label for tire pressure has maximum load capability. Overloading your car and driving long distances can damage your
    tires.

# # # #

The Rubber Manufacturers Association is the national trade association for tire manufacturers that make tires in the U.S.

Poor Tire Care Wasting Fuel, Putting Drivers at Risk

 Tire Industry Wants Motorists to Be Tire Smart for 10th Annual National Tire Safety Week June 5-11

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 6, 2011 - Millions of U.S. drivers are putting themselves at risk and wasting fuel by failing to properly check tire pressure, according to a new survey by the Rubber Manufacturers Association (RMA).

Only 15 percent of motorists revealed that they know how to correctly check tire pressure. Under inflated tires contribute to more than 600 highway fatalities and 33,000 thousand injuries each year, according to the National Highway Traffic Safety Administration (NHTSA). Additionally, under inflated tires cause U.S. drivers to waste 1.2 billion gallons of fuel annually.

“Checking tire pressure once a month is one simple step that can preserve precious resources, put money back in consumers’ wallets and save lives,” said Charles A. Cannon, RMA president and CEO. “Unfortunately, too many motorists seem to be more concerned with cleaning their car than keeping it safe.”

RMA’s survey showed that six out of ten drivers wash their car at least once per month but only one in seven properly checks tire pressure. The survey was conducted as part of the RMA-sponsored National Tire Safety Week, June 5-11.

Other survey findings include:

  • 62 percent of drivers do not know where to find the correct inflation pressure for their vehicle. 53 percent say it’s the tire sidewall while 14 percent do not know at all
  • 43 percent of drivers do not know that tires should be checked “cold” – before driving.
  • 52 percent of drivers do not know how to tell if their tires are bald.
  • Nearly 7 out of 10 drivers do not check the tire pressure in their spare tire.
  • 3 out of 4 motorists cite checking tire pressure as a top fuel saving tip.
  • 60 percent drivers say they wash their car at least once a month.
  • 20 percent of male motorists and 9 percent of female motorists properly check tire pressure.

RMA, which represents tire manufacturers in the U.S., promotes tire care awareness through its Be Tire Smart – Play Your PART program. PART is an acronym for Pressure, Alignment, Rotation and Tread – the four key elements of tire care.

  • Pressure: Check air pressure, under-inflation is the leading cause of wear and tear of tires
  • Alignment: Misalignment of wheels in the front or rear can cause uneven and rapid tread-wear
  • Rotation: Regularly rotating your vehicle’s tires will help you achieve more uniform wear
  • Tread: Advanced and unusual wear can reduce the ability of tread to grip the road in adverse conditions

RMA’s Be Tire Smart program is funded by RMA members: Bridgestone Americas Holding, Inc.; Continental Tire the Americas, LLC; Cooper Tire & Rubber Company; The Goodyear Tire and Rubber Company; Michelin North America, Inc.; Inc.; Pirelli Tire North America; Toyo Tire Holdings of Americas, Inc. and; Yokohama Tire Corporation.

# # # #

The Rubber Manufacturers Association is the national trade association for tire manufacturers that make tires in the U.S.