Survey Shows America Needs Inflation

National Tire Safety Week (June 1-7) Focuses Attention On Tire Care

For more information contact:                                                     Additional Materials
Dan Zielinski                                                                                      B-Roll
(202) 682-4846                                                                                 Be Tire Smart Resources
dzielinski@rma.org

WASHINGTON, D.C., JUNE 2, 2014 – A tire industry survey reveals that nearly 7 out of 10 vehicles are riding on under inflated tires.  Nearly one in five vehicles has at least one significantly under inflated tire.

The Rubber Manufacturers Association (RMA), the national trade association for tire manufacturers, sponsors National Tire Safety Week (June 1-7) to focus efforts to educate U.S. drivers about the need for regular tire maintenance.  Under inflated tires waste gasoline, increase the risk of tire damage and cause premature tire wear.

“Too many motorists continue to ignore the only equipment on their vehicles that touch the road,” said Dan Zielinski, RMA senior vice president, public affairs.  “It takes just five minutes to check and properly inflate tires to optimize vehicle fuel economy and reduce the risk of tire problems.”

2014 Tire Pressure Survey Key Findings:

  • 9% of vehicles had four properly inflated tires
  • 69% of vehicles had at least one under inflated tire
  • 18% of vehicles had at least one tire under inflated by 8 pounds per square inch (PSI)

Previous RMA research revealed how little motorists understand about basic tire care.

  • 5 out of 6 motorists do not properly check tire pressure.
  • 2 out of 3 motorists do not check the spare tire.
  • Half of all motorists do not know how tell if a tire is bald.

RMA urges motorists to check inflation pressure at least once a month and before long trips and, to remember to check the spare tire.  To properly check inflation pressure, an individual must use a tire gauge; use the correct inflation pressure for the vehicle and; check tires when cold, before driving.  The correct inflation pressure is found on a label on the driver’s door or owner’s manual, not the tire sidewall.

RMA’s national education program is called “Be Tire Smart – Play Your PART.” PART stands for pressure, alignment, rotation and tread – four critical elements of tire care.

# # # #

The Rubber Manufacturers Association is the national trade association for tire manufacturers that produce tires in the U.S.  All RMA press releases are available at www.rma.org.

RMA analyzed tire pressure data collected from approximately 3,300 vehicles at tire retail locations in 26 U.S. cities.  The data was collected between November 2013 and February 2014.

RMA Unleashes Radio Announcements Urging Drivers to Be Tire Smart

NASCAR Driver Brad Keselowski Lends Voice to Spur Motorists to Check Tires

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 21, 2011 - A tire industry group is ringing in the summer driving season with a 3,000 radio station distribution of public service announcements urging motorists to “Be Tire Smart” and check tire pressure to optimize safety, fuel efficiency and tire life.

The Rubber Manufacturers Association (RMA) is distributing four radio public service announcements urging motorists to properly check tire pressure, inspect tread and understand proper tire repair.

Two of the announcements feature Brad Keselowski, driver of the #22 Discount Tire Dodge Challenger for Penske Racking in NASCAR’s Nationwide series. Scottsdale, Arizona-based Discount Tire Company is a long-time partner in RMA’s Be Tire Smart – Play Your PART tire care education program. This is the fourth year that Discount Tire has loaned the services of its sponsored driver to the RMA tire care education effort.

“Hot summer temperatures, under inflated tires and over-loaded vehicles can be a deadly combination,” said Charles Cannon, RMA president and CEO. “All of those conditions can cause tires to generate heat, which is the enemy of a tire. Over time, excess internal heat can cause damage that may lead to a tire failure.”

RMA has quick and simple tire care tips for summer:

  • Check and Inflate! Use a tire gauge to check tire pressure every month and before long trips. Check tires when cold – before you drive — for an accurate reading. Tires warm as they move and that can increase the tire pressure.
  • What’s Your Pressure? Use the vehicle manufacturer’s recommended tire pressure that is found on a label on the driver’s door or owner’s manual. Don’t look at the tire sidewall. The maximum pressure is listed on the tire.
  • Don’t Pack on the Pounds! Don’t overload your car. The same vehicle label for tire pressure has maximum load capability. Overloading your car and driving long distances can damage your
    tires.

# # # #

The Rubber Manufacturers Association is the national trade association for tire manufacturers that make tires in the U.S.

RMA Announces New National Tire Safety Week Date

Mark Your Calendars! Event Moves to June in 2009

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.October 15, 2008 - The Rubber Manufacturers Association today announced the eighth Annual National Tire Safety Week will be held June 7-13, 2009.

Next year’s National Tire Safety Week schedule represents a departure from previous years when the event was held in late April. Future National Tire Safety Weeks also will be scheduled in June.

The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

Tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

More than 19,000 tire dealers, auto dealers and automotive repair shops participated during the 2008 National Tire Safety Week.

“Each year, we continue to see more tire and auto industry retail locations join in the effort to help educate motorists about the benefits of regular tire maintenance,” said Dan Zielinski, RMA senior vice president. “Ensuring that tires are properly inflated every month will save consumers money at the gas pump, help keep tires rolling longer and promote safety.”

Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.

Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Inc., Pirelli North America, Inc., Toyo Tire Holdings of Americas, Inc., and Yokohama Tire Corporation.

For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

Falling Temperatures Can Affect tire Pressure

Tire Makers Urge Motorists to Be Tire Smart and Check Tire Pressure Regularly

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.October 1, 2008 - Autumn brings falling leaves and temperatures but also can cause a drop in tire pressure. For every 10 degree Fahrenheit drop in temperature tire pressure can drop 1-2 pounds per square inch (psi).

The Rubber Manufacturers Association (RMA), a trade organization that represents tire manufacturers, is again reminding motorists to check tire pressure at least once a month. According to RMA, under inflated tires can pose a safety risk, waste fuel and cause tires to wear out prematurely.

The National Highway Traffic Safety Administration (NHTSA) statistics show that about one in every three cars has a significantly under inflated tire and that 660 fatalities and 33,000 injuries occur every year as a result of low tire pressure-related crashes. Additionally, properly inflated tires can improve fuel economy by 3.3 percent or about 12 cents per gallon.

According to an RMA-sponsored survey, 85 percent of drivers do not know how to properly check their tire pressure.

“Checking tires is important throughout the year but with temperatures starting to fall, motorists need to be aware of the affect on tire pressure,” said Dan Zielinski, RMA senior vice president, public affairs. “Keeping tires properly inflated promotes safety, maximizes fuel economy and helps tires last.”

For more information about proper tire care, visit www.betiresmart.org.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Be Tire Smart Resource Kit Now Available Online

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.February 25, 2008 - Tire dealers and automotive service professionals who want to help educate motorists about proper tire care can download a free Be Tire Smart Resource Kit.

The information can be particularly useful during National Tire Safety Week, April 20-26 this year. National Tire Safety Week is an initiative of the Rubber Manufacturers Association’s Be Tire Smart – Play Your PART tire care education program.

The kit includes National Tire Safety Week and Be Tire Smart artwork, guides for planning events, and much more. Additionally, tire dealers and automotive service outlets can order free consumer brochures and posters from RMA.

“The Be Tire Smart Resource Kit can be an effective tool to promote tire care, which can lead to a safer driving experience,” said Dan Zielinski, RMA senior vice president, public affairs. “While it can be useful for National Tire Safety Week, the material is applicable for use throughout the year.”

During National Tire Safety Week, RMA will provide more than 18,000 tire retail, auto dealer, automotive repair shops and others with consumer information for this event. Participants are encouraged to promote the event to encourage motorists to begin practicing basic tire maintenance on a monthly basis. Proper tire care promotes safety, better fuel economy and tire longevity.

To download the free kit visit www.betiresmart.org

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

RMA Announces Seventh Annual National Tire Safety Week

Tire Industry Bolsters Efforts towards Consumer Education

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.November 7, 2007 - The Rubber Manufacturers Association today announced the Seventh Annual National Tire Safety Week will be held April 20-26, 2008.

The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

Tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.

“Each year, more and more of our partners are taking initiative and investing resources and time to promoting National Tire Safety Week,” said Dan Zielinski, RMA vice president, public affairs.

Responses to partner surveys conducted by RMA after National Tire Safety Week show that that more than half of the retailers that advertised reported a positive effect on customer and community relations. Twenty-five percent of those returning survey information said participation in National Tire Safety Week helped increase sales and attract new customers.

National Tire Safety Week participation grew from 15,000 retail outlets in 2006 to 18,500 in 2007.

“We are grateful that we are able to take advantage of the expertise, experience and enthusiasm of so many people who are knowledgeable about tire care and dedicated to consumer education,” said Zielinski.

Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.

Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas Holding, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Pirelli North America, Inc., Toyo Tire North America, and Yokohama Tire Corporation.

For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

Tire Industry Helping New Drivers Become Safe Drivers

Rubber Manufacturers Association Offers Online Tire Safety Curriculum

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.September 12, 2007 - Driver education teachers across the nation can take advantage of an effective online resource to help teach new drivers about tire care.

The Rubber Manufacturers Association (RMA), which represents tire manufacturers, developed the downloadable tire care curriculum with Young Minds Inspired. More than 16,000 high school driver education teachers, high school auto mechanic instructors, and commercial driving instructors were notified by postcard of the product’s availability on RMA’s web site, www.betiresmart.org.

Teachers responding to the mailer by October 1 can receive a free tire gauge to help them demonstrate how fast and easy it is to check tire pressure. RMA also offers free Be Tire Smart brochures to those who respond to the mailing.

The updated curriculum is based on RMA’s Be Tire Smart – Play Your PART tire care education program. “PART” stands for Pressure, Alignment, Rotation and Tread – the four key elements of proper tire care. The educational program is designed to make learning about tire care hands-on and beneficial by including a teacher’s guide, activity sheets, reproducible student worksheets, and a Be Tire Smart Wall Poster.

A 2001 RMA survey found that students who are taught the driver education tire safety curriculum were 25% better informed than students who did not participate in the teaching. According to the National Highway Traffic Safety Administration under inflated tires are attributed to crashes that result in 660 fatalities and 33,000 injuries each year.

“Learning about proper tire care and maintenance right from the start will increase the chances that drivers will practice tire safety for a lifetime,” said Donald B. Shea, RMA President and CEO.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas Holding, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Pirelli North America, Inc., Toyo Tire North America and Yokohama Tire Corporation.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 80 companies that manufacture various rubber products, including tires. All RMA press releases can be accessed at www.rma.org.

Twenty-Six States Declare Support for National Tire Safety Week

Effort Promotes Tire Care tp Save Lives and Save Fuel

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.April 25, 2007 - Twenty-six states have issued proclamations or statements to support the tire industry’s education efforts for this year’s National Tire Safety Week, which runs April 22-28.

The Rubber Manufacturers Association (RMA) expressed gratitude to the states for assisting in communicating RMA’s message about proper and routine tire care to promote safety, prevent vehicle crashes and save lives.

“Proper tire care is essential to vehicle safety and optimum fuel economy,” said Dan Zielinski, RMA vice president, communications. “We appreciate states’ efforts to promote highway safety by urging motorists to take just five minutes every month to check their tires.”

States issuing a proclamation or statement supporting National Tire Safety Week include: Alabama, Arizona, California, Connecticut, Delaware, Georgia, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Nevada, New Jersey, New Hampshire, New Mexico, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, West Virginia and Wisconsin. The statements are available at www.betiresmart.org.

The federal government estimates that 660 fatalities and 33,000 injuries annually are attributed to under-inflated tires. According to an RMA survey, only 19 percent of motorists properly check tire pressure and 70 percent of motorists never check the air in their spare tire. Results found that only one in three drivers knows how to tell if a tire is bald.

National Tire Safety Week is an initiative RMA’s “Be Tire Smart – Play Your PART” tire care education program. RMA is the national trade association for tire manufacturers.

RMA recommends that motorists check tire inflation pressure (including the spare) once a month and before long trips. Drivers should also periodically check wheel alignment and rotate their vehicle’s tires every 5,000-8,000 miles to ensure even tire wear. To check tire tread, insert a penny head-first into your tire tread groove. If you can see all of President Lincoln’s head, it’s time for a new tire.

More than 17,000 tire retail, auto dealer and automotive repair facilities offered RMA’s Be Tire Smart brochure to motorists for this year’s National Tire Safety Week. Virtually all of RMA’s partners offer free tire inflation pressure service all year and will also measure tread depth.

“Your tires are the only part of your vehicle that touch the road,” Zielinski said. “With regular care and maintenance, they’ll last longer and deliver optimum safety performance.”

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Sixth National Tire Safety Week Reaches Record Participation

More Than 17,000 Tire and Auto Repair Outlets To Participate

“Be Tire Smart” Brochure

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

 WASHINGTON, D.C.March 14, 2007 - More than 17,000 tire and auto repair outlets will be offering consumers information to help them “Be Tire Smart” for the sixth annual National Tire Safety Week sponsored by the Rubber Manufacturers Association April 22-28.

Participants in this year’s National Tire Safety Week will see a revised “Be Tire Smart” brochure with a new and improved look and additional information about tire pressure monitoring systems, nitrogen inflation and help in finding a vehicle’s tire information label.

“Evaluating and improving the content of the Be Tire Smart program is important to continually engage motorists with reminders that tire care is a critical component of vehicle safety,” said Dan Zielinski, RMA vice president, communications.

RMA is planning a number of events around the country prior to and during National Tire Safety Week including radio public service announcements, media outreach and tire safety events. Many participants in National Tire Safety Week also are planning their own promotional, advertising and community outreach activities.

“Each year, we are more grateful for the effort by all of the tire retailers, auto dealers, auto repair shops, AAA clubs and others who work with us to communicate important tire care information to consumers,” Zielinski said. “Many of those businesses continue this education effort throughout the year and serve as a resource to their customers and communities.”

For more information about participating in National Tire Safety Week, visit www.rma.org.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.

Tire Industry Rolls Out Sixth National Tire Safety Week

Effort Aims to Educate Motorists about Proper Tire Care

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C. November 13, 2006 - Tire manufacturers will again be spearheading a week-long effort to educate motorists about proper tire care during the sixth National Tire Safety Week, April 22-28, 2007.

The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

“This annual event is becoming more anticipated by the tire industry,” said Dan Zielinski, RMA vice president, communications. “We continue to see increased levels of participation by tire retailers, auto dealers, auto repair facilities and AAA clubs. The event is an opportunity to communicate with customers about the importance tire maintenance plays in vehicle and highway safety.”

Zielinski said that participation in National Tire Safety Week grew from 12,000 retail outlets in 2005 to 15,000 in 2006. Most outlets participate by offering RMA’s “Be Tire Smart” brochures. He also noted that more retailers each year are taking advantage of the opportunity by advertising, holding promotions, free tire pressure checks and conducting media outreach.

“National Tire Safety Week has been a success because of the efforts by thousands of tire retailers, auto dealers, auto repair stations and others,” said Zielinski. “We are grateful that we are able to take advantage of the expertise, experience and enthusiasm of so many people who are knowledgeable about tire care and dedicated to consumer education.”

Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Firestone Complete Auto Care, Goodyear Auto Centers, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tires, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, and many others.

Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.

The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas Holding, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Pirelli North America, Inc., Toyo Tire North America, and Yokohama Tire Corporation.

# # # #

The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 100 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.