More Than 17,000 Tire and Auto Repair Outlets To Participate
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WASHINGTON, D.C., March 14, 2007 – More than 17,000 tire and auto repair outlets will be offering consumers information to help them “Be Tire Smart” for the sixth annual National Tire Safety Week sponsored by the Rubber Manufacturers Association April 22-28.
Participants in this year’s National Tire Safety Week will see a revised “Be Tire Smart” brochure with a new and improved look and additional information about tire pressure monitoring systems, nitrogen inflation and help in finding a vehicle’s tire information label.
“Evaluating and improving the content of the Be Tire Smart program is important to continually engage motorists with reminders that tire care is a critical component of vehicle safety,” said Dan Zielinski, RMA vice president, communications.
RMA is planning a number of events around the country prior to and during National Tire Safety Week including radio public service announcements, media outreach and tire safety events. Many participants in National Tire Safety Week also are planning their own promotional, advertising and community outreach activities.
“Each year, we are more grateful for the effort by all of the tire retailers, auto dealers, auto repair shops, AAA clubs and others who work with us to communicate important tire care information to consumers,” Zielinski said. “Many of those businesses continue this education effort throughout the year and serve as a resource to their customers and communities.”
For more information about participating in National Tire Safety Week, visit www.rma.org.
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The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.