Mark Your Calendars! Event Moves to June in 2009
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WASHINGTON, D.C., October 15, 2008 – The Rubber Manufacturers Association today announced the eighth Annual National Tire Safety Week will be held June 7-13, 2009.
Next year’s National Tire Safety Week schedule represents a departure from previous years when the event was held in late April. Future National Tire Safety Weeks also will be scheduled in June.
The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.
Tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.
More than 19,000 tire dealers, auto dealers and automotive repair shops participated during the 2008 National Tire Safety Week.
“Each year, we continue to see more tire and auto industry retail locations join in the effort to help educate motorists about the benefits of regular tire maintenance,” said Dan Zielinski, RMA senior vice president. “Ensuring that tires are properly inflated every month will save consumers money at the gas pump, help keep tires rolling longer and promote safety.”
Partners in the Be Tire Smart program include tire retailers, auto dealers, safety advocates and state government agencies. Among the list of Be Tire Smart partners are: AAA, American Car Care Centers (ACCC), Automotive Service Excellence (ASE), Big 10 Tires, Belle Tire, Big O Tires, Costco, Discount Tire Co., Expert Tire, Firestone Complete Auto Care, GCR Tire Centers, Goodyear Auto Centers, Just Tires, Kaufman Tire, Les Schwab, Merchant’s Tire, National Tire and Battery (NTB), National Automobile Dealers Association (NADA), Northwest Tire, Peerless Tires, Pep Boys, Sears Automotive Centers, STS Tire and Auto Centers, Sullivan Tire and Auto Service, Tire Factory, Tire Industry Association (TIA), Tire Kingdom, Tire One, Tires Plus, Tire Warehouse, Town Fair Tires, VIP Parts, Tires and Service, Wal-Mart Tire and Lube Express and many others.
Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.
The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas, Inc., Continental Tire North America, Inc., Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Inc., Pirelli North America, Inc., Toyo Tire Holdings of Americas, Inc., and Yokohama Tire Corporation.
For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.