RMA, Alliance to Save Energy Team Up on Drive $marter Challenge to Help Drivers Save on Gas

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.May 19, 2009 - The Rubber Manufacturers Association (RMA) and the Alliance to Save Energy have teamed up with a broad coalition of companies and organizations to “drive forward” the Alliance’s Drive $marter Challenge campaign designed to save drivers hundreds of dollars on gasoline and reduce greenhouse gas emissions.
RMA’s Be Tire Smart – Play Your PART tire care education program and the Alliance’s Drive $marter Challenge both seek to educate consumers to take simple steps that can save money, protect the environment and promote safety.

“We share a common goal in seeking to educate motorists that proper maintenance can have significant personal and national benefits,” said Charles A. Cannon, RMA president and CEO.

RMA’s eighth annual National Tire Safety Week on June 7-13 will involve more than 20,000 tire and auto service outlets that will offer Be Tire Smart information to consumers. The initiative provides an opportunity to promote both environmental and safety benefits of tire care.

The Drive $marter Challenge website (www.drivesmarterchallenge.org) identifies events and gives additional tips to cut gas costs and improve the environment.

RMA, which is a leader in promoting conservation and safety messages by advocating proper tire care, has become the latest partner of the Drive $marter Challenge campaign. This effort includes diverse nonprofit, governmental, and for-profit entities working together to promote fuel efficient driving and proper vehicle maintenance and encouraging consumers to conserve energy.

“RMA is proud to join efforts with the diverse community of interests in The Drive $marter Challenge as it is a natural fit to our ongoing consumer education on the importance of regular tire maintenance,” said Cannon. “Under-inflated tires waste fuel, cause tires to wear out prematurely and increase driver’s safety risk. With fuel prices on the rise again, simple tire maintenance steps can save gas and money.”

President Obama also is an advocate of tire maintenance. On Earth Day in April, the president promoted energy efficiency and said that “the one small step Americans could take” is “to keep their tires inflated.”

“We certainly agree with President Obama and join him in urging American drivers to take five minutes every month to check tire pressure,” Cannon said.

The Drive $marter Challenge website features a unique interactive calculator showing drivers immediately how many hundreds of dollars they can save with their specific vehicles by taking six easy driving and maintenance actions.

The Alliance to Save Energy is a non-profit coalition of business, government, environmental and consumer leaders. The Alliance to Save Energy supports energy efficiency as a cost-effective energy resource and advocates energy-efficiency policies that minimize energy use and costs to society and individual consumers and that lessen greenhouse gas emissions and their impact on the global climate.

Partners of the Drive $marter Challenge include American Petroleum Institute, Car Care Council, DOE/Oak Ridge National Laboratory, ExxonMobil, League of American Bicyclists, National Association of Counties, National Association of State Energy Officials, NASCAR, National Independent Auto Dealers Association, National Low Income Energy Consortium and RMA.

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The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include more than 80 companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. All RMA press releases are available at www.rma.org.