National Tire Safety Week Events Educate Motorists

View photos from the events

For more information contact:
Dan Zielinski
(202) 682-4846

WASHINGTON, D.C.May 6, 2008 – More than 19,000 tire retail, auto dealers, automotive repair shops and others participated in the Rubber Manufacturers Association’s seventh annual National Tire Safety Week this year.
RMA co-sponsored and participated in three tire care education and media events with a number of Be Tire Smart partners.

In San Francisco on April 21, RMA teamed with the California Integrated Waste Management Board (CIWMB), AAA of Northern California and San Francisco police at a city Chevron gas station to check tire pressure, distribute literature and communicate tire care messages. CIWMB Chair Margo Reid Brown spoke at the event to urge motorists to check their tires so they will last longer. The agency launched a tire sustainability program last year as part of its scrap tire management mission in the state.

The next day, RMA participated in an event in southern California at the Toyota Speedway at Irwindale that provided media guests with an opportunity to experience braking and driving a slalom course on both properly inflated and under inflated tires.

The event was co-sponsored by the Auto Club of Southern California and Yokohama Tire Corporation. Jim MacMaster, Yokohama Executive Vice President, Business Division and Chairman of the RMA Board of Directors spoke of the tire industry’s commitment to educating consumers about the environmental and safety benefits of proper tire care. Officers of the California Highway Patrol also participated.

On April 24, RMA and Firestone Complete Auto Care held an event at East Paulding High School in Dallas, Georgia. Firestone Complete Auto Care technicians checked tire pressure and taught students how to properly maintain tires. More than 600 vehicles were checked during the event. Students who drove to school had the opportunity throughout the day to have their tires checked and to learn about the importance of proper tire pressure.

As part of the event, East Paulding High School students had the opportunity to help raise funds for a local charity Cops for Kids, an organization that promotes positive police interaction with students aged 13-16. RMA and Firestone Complete Auto Care also contributed $1,000 to the organization.

“We are very pleased with the partnerships we’ve developed over the past several years to help promote important tire care messages,” said Dan Zielinski, RMA senior vice president, public affairs. “The events we facilitated, however, were just a fraction of the activities that were undertaken by all of our partners. We are incredibly thankful to everyone who participated this year to raise awareness of the benefits of proper tire care to help save lives, save fuel and protect the environment.”

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The Rubber Manufacturers Association is the national trade association for the rubber products industry. Its members include companies that manufacture various rubber products, including tires, hoses, belts, seals, molded goods, and other finished rubber products. RMA members employ over 120,000 workers and account for more than $21 billion in annual sales.