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WASHINGTON, D.C., February 27, 2014 – National Tire Safety Week 2014 will be celebrated June 1-7, according to the Rubber Manufacturers Association (RMA), which announced the dates today.
National Tire Safety Week is an initiative of RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.
“National Tire Safety Week is an opportunity for the tire industry to focus its collective efforts to educate motorists about the importance of proper tire care,” said Dan Zielinski, RMA senior vice president. “Regular tire maintenance is critical to optimizing fuel efficiency, maximizing tire tread life and promoting a safe driving experience.”
Tire manufacturers, retailers and others across the nation will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and community and media outreach.
More than 20,000 tire dealers, auto dealers and automotive repair shops participated during the 2013 National Tire Safety Week. The annual event is an industry-wide opportunity to discuss basic tire maintenance practices with consumers to help understand how simple steps promote safety, tire longevity and fuel economy.
Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at www.betiresmart.org. Those who have participated in the event before can expect to receive materials again this year.
The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas, Inc., Continental Tire the Americas, LLC, Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Michelin North America, Inc., Pirelli Tire North America, Toyo Tire Holdings of Americas Inc., and Yokohama Tire Corporation.
For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.
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The Rubber Manufacturers Association is the national trade association for tire manufacturers that produce tires in the U.S. All RMA press releases are available at www.rma.org.