RMA Unleashes Radio Announcements Urging Drivers to Be Tire Smart

NASCAR Driver Brad Keselowski Lends Voice to Spur Motorists to Check Tires

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 21, 2011 - A tire industry group is ringing in the summer driving season with a 3,000 radio station distribution of public service announcements urging motorists to “Be Tire Smart” and check tire pressure to optimize safety, fuel efficiency and tire life.

The Rubber Manufacturers Association (RMA) is distributing four radio public service announcements urging motorists to properly check tire pressure, inspect tread and understand proper tire repair.

Two of the announcements feature Brad Keselowski, driver of the #22 Discount Tire Dodge Challenger for Penske Racking in NASCAR’s Nationwide series. Scottsdale, Arizona-based Discount Tire Company is a long-time partner in RMA’s Be Tire Smart – Play Your PART tire care education program. This is the fourth year that Discount Tire has loaned the services of its sponsored driver to the RMA tire care education effort.

“Hot summer temperatures, under inflated tires and over-loaded vehicles can be a deadly combination,” said Charles Cannon, RMA president and CEO. “All of those conditions can cause tires to generate heat, which is the enemy of a tire. Over time, excess internal heat can cause damage that may lead to a tire failure.”

RMA has quick and simple tire care tips for summer:

  • Check and Inflate! Use a tire gauge to check tire pressure every month and before long trips. Check tires when cold – before you drive — for an accurate reading. Tires warm as they move and that can increase the tire pressure.
  • What’s Your Pressure? Use the vehicle manufacturer’s recommended tire pressure that is found on a label on the driver’s door or owner’s manual. Don’t look at the tire sidewall. The maximum pressure is listed on the tire.
  • Don’t Pack on the Pounds! Don’t overload your car. The same vehicle label for tire pressure has maximum load capability. Overloading your car and driving long distances can damage your
    tires.

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The Rubber Manufacturers Association is the national trade association for tire manufacturers that make tires in the U.S.

Poor Tire Care Wasting Fuel, Putting Drivers at Risk

 Tire Industry Wants Motorists to Be Tire Smart for 10th Annual National Tire Safety Week June 5-11

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 6, 2011 - Millions of U.S. drivers are putting themselves at risk and wasting fuel by failing to properly check tire pressure, according to a new survey by the Rubber Manufacturers Association (RMA).

Only 15 percent of motorists revealed that they know how to correctly check tire pressure. Under inflated tires contribute to more than 600 highway fatalities and 33,000 thousand injuries each year, according to the National Highway Traffic Safety Administration (NHTSA). Additionally, under inflated tires cause U.S. drivers to waste 1.2 billion gallons of fuel annually.

“Checking tire pressure once a month is one simple step that can preserve precious resources, put money back in consumers’ wallets and save lives,” said Charles A. Cannon, RMA president and CEO. “Unfortunately, too many motorists seem to be more concerned with cleaning their car than keeping it safe.”

RMA’s survey showed that six out of ten drivers wash their car at least once per month but only one in seven properly checks tire pressure. The survey was conducted as part of the RMA-sponsored National Tire Safety Week, June 5-11.

Other survey findings include:

  • 62 percent of drivers do not know where to find the correct inflation pressure for their vehicle. 53 percent say it’s the tire sidewall while 14 percent do not know at all
  • 43 percent of drivers do not know that tires should be checked “cold” – before driving.
  • 52 percent of drivers do not know how to tell if their tires are bald.
  • Nearly 7 out of 10 drivers do not check the tire pressure in their spare tire.
  • 3 out of 4 motorists cite checking tire pressure as a top fuel saving tip.
  • 60 percent drivers say they wash their car at least once a month.
  • 20 percent of male motorists and 9 percent of female motorists properly check tire pressure.

RMA, which represents tire manufacturers in the U.S., promotes tire care awareness through its Be Tire Smart – Play Your PART program. PART is an acronym for Pressure, Alignment, Rotation and Tread – the four key elements of tire care.

  • Pressure: Check air pressure, under-inflation is the leading cause of wear and tear of tires
  • Alignment: Misalignment of wheels in the front or rear can cause uneven and rapid tread-wear
  • Rotation: Regularly rotating your vehicle’s tires will help you achieve more uniform wear
  • Tread: Advanced and unusual wear can reduce the ability of tread to grip the road in adverse conditions

RMA’s Be Tire Smart program is funded by RMA members: Bridgestone Americas Holding, Inc.; Continental Tire the Americas, LLC; Cooper Tire & Rubber Company; The Goodyear Tire and Rubber Company; Michelin North America, Inc.; Inc.; Pirelli Tire North America; Toyo Tire Holdings of Americas, Inc. and; Yokohama Tire Corporation.

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The Rubber Manufacturers Association is the national trade association for tire manufacturers that make tires in the U.S.

Are Your Tires Gasping For Air?

 RMA, AAA, NHTSA Continue Effort to Educate Motorists about Proper Tire Care

For more information contact:
Dan Zielinski
(202) 682-4846
dzielinski@rma.org

WASHINGTON, D.C.June 2, 2011 - The Rubber Manufacturers Association (RMA), AAA, the National Highway Traffic Safety Administration (NHTSA) and Fairfax County, Va. police teamed up today at the Fairfax County Police Emergency Vehicle Operations Center to demonstrate the hazards posed by under inflated tires. The event also kicks off next week’s 10th annual National Tire Safety Week (June 5-11), an initiative of RMA’s Be Tire Smart – Play Your PART tire maintenance education program.

Fairfax police driving instructors first drove vehicles with properly inflated tires and then vehicles with significantly under inflated tires through simple maneuvers to demonstrate how vehicle handling is negatively affected by poor tire maintenance.

According to a RMA survey, millions of U.S. drivers do not know how to properly check tire pressure. This puts them and others at risk and wastes fuel. The survey found that 85 percent of motorists do not know how to properly inflate tires. Under inflated tires pose a safety risk because they generate heat inside the tire, which can cause damage that leads to failure. The U.S. Department of Energy estimates that properly inflated tires will improve vehicle fuel economy by 3.3 percent and save up to 12 cents per gallon at the pump.

“Ten years ago, NHTSA and AAA helped RMA launch National Tire Safety Week,” said Charles Cannon, RMA president and CEO. “Our partnership and efforts continue today because our job is not finished. Too many drivers fail to do one simple task every month that will reduce their safety risk and help our nation conserve valuable natural resources. Checking tire pressure takes just five minutes and it’s worth every second.”

NHTSA Administrator David L. Strickland, whose agency is charged with creating and enforcing national highway safety standards for vehicles and tires said, “Tires are a critical safety component on vehicles and the only parts that touch the road. NHTSA imposes stringent testing requirements for every tire sold in the U.S. to ensure the strongest consumer protection possible. But, the only way to ensure the continued safety performance of tires is for consumers to play their part with regular maintenance starting with inflation pressure. Without the right pressure, consumers are risking safety.”

AAA Vice President for Public Affairs Kathleen Marvaso noted that AAA will respond to more than one million motorist assistance requests for tire related issues this summer alone, “This summer, AAA anticipates it will come to the rescue of 1.2 million stranded motorists with tire-related issues. Many of these can be avoided by taking a few minutes once a month to ensure tires are properly inflated. During AAA Car Care Month vehicle inspections, technicians found tire issues were the most frequently occurring problem as one out of five vehicles inspected had incorrect tire pressure levels. Improper pressure levels not only put driver’s safety at risk but also can cost them extra money in gasoline and tire replacement costs during a time when many are looking to save money.”

Captain Susan Culin, Commander of the Fairfax County Police Traffic Division, said the department works hard to educate county residents about important vehicle maintenance and safety information. “Fairfax officers too often see the consequences of poorly maintained vehicles on county roads,” Collins said. “We appreciate the opportunity to work with industry, safety advocates and government agencies to educate drivers. Tires that are under inflated or bald will not grip the road properly and that increases the risk of crash. We urge all motorists to follow simple tire care tips to make sure they get to where they’re going safely.”

RMA urges all motorists to Be Tire Smart – Play Your PART. PART is an acronym for Pressure, Alignment, Rotation and Tread – the four key elements of tire care.

  • Pressure: Check air pressure, under-inflation is the leading cause of wear and tear of tires
  • Alignment: Misalignment of wheels in the front or rear can cause uneven and rapid tread-wear
  • Rotation: Regularly rotating your vehicle’s tires will help you achieve more uniform wear
  • Tread: Advanced and unusual wear can reduce the ability of tread to grip the road in adverse conditions

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The Rubber Manufacturers Association is the national trade association for tire manufacturers that make tires in the U.S.

As North America’s largest motoring and leisure travel organization, AAA provides more than 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet atAAA.com.

The National Highway Traffic Safety Administration (NHTSA) is responsible for reducing deaths, injuries and economic losses resulting from motor vehicle crashes. NHTSA sets and enforces safety performance standards for motor vehicles and equipment, and through grants to state and local governments enables them to conduct effective local highway safety programs. NHTSA investigates safety defects in motor vehicles, sets and enforces fuel economy standards, helps states and local communities reduce the threat of drunk drivers, promotes the use of safety belts, child safety seats and air bags, investigates odometer fraud, establishes and enforces vehicle anti-theft regulations and provides consumer information on motor vehicle safety topics